Mr Peco - The Art of Eco-Friendly Packaging

The primary focus of Mr. Peco is sustainability, using biodegradable materials to reduce environmental impact. Peanut shells' husks, typically discarded, are repurposed, minimizing waste and promoting sustainability. Despite being eco-friendly, the packaging materials are robust and can protect various products effectively, balancing sustainability and functionality. The packaging also maintains a natural and rustic look, appealing to environmentally conscious consumers, with customizable designs and branding options.

For Mr. Peco, branding and packaging design are integral to creating a cohesive and recognizable product line. The branding reflects the eco-friendly and innovative nature of the project, using earthy tones and natural textures to emphasize sustainability. Packaging design incorporates these elements, ensuring that each product stands out on the shelf while conveying its eco-friendly message. Custom illustrations and branding elements were developed to enhance the visual appeal and communicate the brand’s commitment to the environment.

To further engage consumers and create a memorable brand identity, we designed a 3D character named "Mr. Peco." This character serves as the brand mascot, embodying the eco-friendly values and playful spirit of the project. The 3D character design involved creating detailed models, textures, and animations to bring Mr. Peco to life. This character is featured on packaging, marketing materials, and digital platforms, adding a unique and engaging element to the brand.